| From
the Desk of
Robyn Harton, Owner & Designer, Robyn A Harton Creative
"The two articles in this issue of our Ezine will especially
interest website owners. I hope you learn something helpful!
Until next time, Yours,
Robyn"
HTML Ezine Link: http://rahcreative.com/articles_tips/ezine/ezinevol10.html
Article: Link Trades = More Traffic
by Robyn Harton
It's very popular today to trade links with other sites. That's
because it has a two-fold benefit for all concerned.
First, you can get more traffic from having links on other people's
sites. Second, some search engines rank your site higher if other
sites link to yours.
How do you go about trading links? Just do a search on a search
engine for sites with themes similar to yours, then ask them for
a link trade.
These are tips for making link trading work better:
1) Link to their site BEFORE you ask them to link to yours. This
shows them that you're serious about trading links. You can remove
their link later if they do not link back to your site.
2) Make is simple for them to link to your site. In your email
asking to trade links, give them all the information they need to
link back to your site. You can even give them the HTML code to
link back easily.
3) If you want to exchange banner links, be sure to have your banners
ready. Have all your banners in one place on your site so that prospective
link traders don't have to hunt them down. Give them this link in
the email you send.
4) Offer a choice of text links or banner links. Some sites prefer
one or the other. Don't get yourself turned down for a link trade
because you have only one type.
Following these simple steps can make link trades a traffic booster
for everyone.
Fun Stuff:
Space
Wallpapers - Free space themed wallpapers for your computer
desktop
Article: "What's Wrong With My Web Copy?"
© 2001 by Kevin Nunley
http://DrNunley.com
Most web sites don't sell anything. And there is a good reason why.
Their copy doesn't work.
Now that just about every site has whiz-bang graphics, we're starting
to understand that the WORDS on the page are what do the selling.
Here are the top four things I find when people ask us to figure
out what is wrong with their copy:
1. The copy doesn't give the reader a good reason to keep
reading. Most people will only browse your opening page for
about 20 seconds before moving on. Within the first few
paragraphs you have to give them a good idea of what your site has
to offer them.
I like to include a big bold headline at the top of the page, followed
by a short paragraph in bold, and several more short paragraphs
that quickly explain the offer.
2. The copy goes on and on, making you read and read to figure
out what the offer is. How many times have you been forced to click
through several pages just to find out what the price is? While
this may suck some people into your offer, it frustrates a great
many more.
3. The copy spends too much time dryly giving features. It should
spend more time telling readers what they will FEEL after they buy.
Describe the feeling of being smarter, sexier, healthier, richer,
or having more free time.
4. The copy is too complicated. Most of us got better grades in
school if we wrote in long sentences with lots of commas and big
words. Just the opposite works in marketing.
Use everyday words anyone can understand. Keep sentences short.
Put your most important ideas in bold.
____________________________
ABOUT THE AUTHOR
Hate to write? Kevin and his staff of top editors will write
your web copy, sales letter, press release, article, or ads. We
write copy so it sells! See http://DrNunley.com
-- FREE
marketing advice with every order!
Quote:
"If you think you can, you can. And if you think you can't,
you're right."
--Mary Kay Ash
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