| From
the Desk of
Robyn Harton, Owner & Designer, Robyn A Harton Creative
"We're in the process of changing our ezine mailing
service. For a while we will be offering only plain
text emails.
Happy Summer!
Regards,
Robyn"
Article:
Color Sets the Mood
by Robyn Harton
Color sets the mood for everything we lay eyes on.
Color gives emotions and subconscious symbols. In
planning and creating graphics and websites, we can use
these emotions and symbols to encourage certain
attitudes and reactions.
Here is a list of some of the symbols and emotions that
color gives.
Black: night, mystery, space, authority
Blue: sky, water, travel, freedom, truth
Brown: comfort, strength, tradition
Green: money, prosperity, growth, calm, envy, greed
Orange: autumn, youthfulness, fire, active
Pink: romantic, affection, gentleness
Purple: royalty, dignity, spirituality, mysticism
Red: love, energetic, excitement, warmth, sensuality
White: purity, peace, perfection
Yellow: light, purity, understanding
Knowledge of these can help choose colors for websites
and graphics. If your website is for selling perfumes,
you might choose pink and yellow to give a sense of
romance, gentleness and purity. The same colors would
not work well though for a website about exploring outer
space. Blues and blacks would give a better sense of
space and travel.
Using your personal favorite color for your website or
company graphics might be fun, but choosing colors that
give the right mood and symbols for the viewer will
likely be more successful.
Fun Stuff:
Park Much or Just Read About It? from The
Atlanta
Roadways Digest http://www.tardsite.com/parkmuch.htm
Guest Article:
When Your PC Backup Is Not Enough
by Harvey Segal
If you are dependant on your PC for running a business
venture on the Internet then it is vital that the loss
of your PC does not damage or cause the downfall of your
business.
In other words you must make sure that you regularly
backup the data on your PC.
Now this should not be news to you, but here are two
vital warnings.
#1 It is NOT SUFFICIENT just to backup your data.
How do you know you can RECOVER it ?
Have you ever tried ?
Yes, I know it’s meant to work but who knows what can go
wrong.
When my car once failed to start the mechanic correctly
identified that the battery needed replacing.
Did he check that the car would start after fitting the
new one ?
No need - it’s "supposed" to work
Did it start ?
No !
So are you going to take the RISK that something will
work because it is "supposed" to work - and say goodbye
to your online business if it doesn’t.
Because you’ll have lost all your data - gone forever.
So test out the recovery option - NOW.
#2 If you make backups of ALL of your hard disc (maybe
you have a high capacity backup unit) - then skip this
section.
The rest of us are making copies (hopefully) of our
CRITICAL data to floppy disc.
So if your hard disc crashes you will be up and running
in no time ?
Afraid not.
* What about the programs and utilities that you
regularly use
- do you have the original discs ?
- if you downloaded them from the Internet do you
remember the source ?
* Can you recall the personalised configurations that
you have applied to your software or those simple
shortcut keystrokes which you use so often that it’s
hard to recall the original method ?
* Can you remember all the passwords you are using - for
connecting to your ISP, retrieving your POP mail,
checking the statistics on reseller sites set up for you
?
* Do you have vital contact information such as your ISP
dial up number ?
* Are there files, not directly under your control,
which need to be part of your critical data - for
example address books embedded in your Email software ?
Imagine this situation.
Your computer has been wiped out, stolen, gone up in
flames.
All you have left is a backup copy of your critical
data.
(And, by the way, you are keeping a spare copy in a
separate building - aren’t you ?)
In your hour of need when you are desperate to get back
online and attend to a mounting army of Emails or orders
the last thing you need is to struggle to connect to the
Internet, to find your passwords, to be deprived of the
tools which simplify your PC work.
What is the solution ?
You need to keep a RECORD of all the vital information
mentioned above (passwords, configuration details etc).
* Put this into a file which is part of the critical
data that you regularly back up.
* Keep a PRINTED copy handy - and another one in a
REMOTE location.
* You can even copy the file to your web site.
And also review the backup content of your critical data
to check for any other files, such as address books,
that need to be included.
Do this NOW.
Don't miss Harvey's FREE book
Guru Magic: the Internet marketing book with a UNIQUE
twist
And there's more great articles, ideas and tips at the
SuperTips website
http://www.supertips.com
Quote: "This is my simple religion. There is no need
for
temples; no need for complicated philosophy. Our own
brain, our own heart is our temple; the philosophy is
kindness." - The Dalai Lama
The Making Graphics & Web Design Work
For You Ezine by Robyn A Harton Creative is an double opt-in
ezine. To unsubscribe at any time, go
to http://rahcreative.com/unsubscribe.html.
|
Making
Graphics & Web Design Work For You