Knowing Your Niche
by Larry Johnson
It's a big intenet out there! Have you discovered your
niche? What is your particular talent that can bring success
to your internet efforts?
It may take some time discover exactly how to use your
talents to your best advantage. Are you a web designer?
Are you a writer? Are you an expert at promotion of businesses?
You probably are the best judge of the talents that you
offer to the internet challenge.
I like to write. I have a background in radio and t-v
which involved writing and production of commercials.
I enjoy using whatever skills I have as a writer in developing
online newsletters, e-mail advertisements and website
text. My skills in graphics, website design and all the
technical aspects of site development are much more limited.
I'm struggling with html and use a WYSIWYG program to
put up a new site. I'm working on developing better skills
in these areas, but I frequently have to ask for help
from those who know what they are doing in their area
of expertise.
Discovering the many opportunities for using your talents
will take some time. Each day I discover new things about
the net. Don't you? After the daily promotion of my online
business offerings including my business newsletter, I
frequently see offers and information so interesting and
tempting that I have to chase-off to read the details
and investigate the possibilities. I always learn something
new.
Whatever your particular talent is, I believe there is
an obligation we have as individuals to share our skill
with others. It isn't a legal requirement. No internet
police is going to enforce it. I'm suggesting that it
is more of a moral and humanistic obligation to provide
help, suggestions and assistance to those who are newer
to the internet world than we are. I believe that by helping
others we always gain more than we give. That is one of
the main reasons I offer a free newsletter with tips and
helpful articles.
Do you remember how it was when you first entered the
online maze? Was there someone who offered to point you
in the right direction with developing your website and
promoting it? I'll bet there was! In fact there were probably
numerous persons who provided help to you. I know I found
my share of them! I certainly would not now be where I
am on the internet without their assistance. I would still
be lost in "cyber-space."
There are lots of good websites that offer free help
to beginners without any strings or obligation. They are
the ones that I give serious consideration to when looking
for a product, service or information. I like the idea
of doing business with someone on the internet that knows
how to give as well as receive.
So discover your niche on the net and then offer some
help to others. It's a simple formula for success on the
internet.
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The author, Larry Johnson, is a webmaster and editor
with four years experience surfing the internet. He has
a background in radio and TV writing and producing commercials
and has developed promotional newsletters. Additional
work experience includes sales and counseling. He currently
authors Biz Frontpage (http://sitesubmit.net), a free
weekly business newsletter.
