From the Desk of
Robyn Harton, Owner & Designer, Robyn A Harton Creative
"In this volume, we have a guest article, as well as a new
article I've written. Guest articles on related topics
are very welcome. Just let me know at
creative@rahcreative.com if you have one you would
like to share.
Regards,
Robyn"

Article:

Why Graphics for the Web and for Print Are Different - A Not Too Technical Explanation
by Robyn Harton

The logo used on your website looks great on the site. But
when you use it to get business cards printed, it looks
terrible. What happened there?

Graphics for the web and for print may look alike to the
eye in some cases, but they aren't the same thing. Graphics
for the web are normally low resolution, bitmap (raster)
formats. Graphics for print are usually vector, or high
resolution bitmap formats.

Resolution is the dots or pixels per inch. A monitor can
only show up to 72 or 96 dpi (dots per inch), so web
graphics use these low resolutions so that they download
faster.

Printed materials from a professional printer use 300 to
1200 dpi or more to show graphics, since the higher the
dpi, or resolution, the better the printed item looks.
Downloading is not a factor in printed materials.

File formats commonly used for the web are JPG (Joint
Photographic expert Groups format) or GIF (Graphics
Information Format). These are used because they will
work with almost all web browsers, and they compress the
information in the graphic for faster download time. When
the file is saved and the format compresses it, some of the
detail is lost. For graphics that are only to be viewed on
a monitor which can't read extremely fine detail on a
graphic anywaylike web graphics that works fine.

File formats commonly used for print are EPS (Encapsulated
PostScript format), or TIF (Tagged Image File format), as
well as formats like Adobe Illustrator's native file
format. These are used because they do not compress the
same way as JPG and GIF, if at all, so they retain the
fine detail of the original graphic. This works well for
print items, because the file size of the graphics has no
bearing on the size of the printed item.

Having an idea about how print graphics and web graphics
differ can help you avoid problems like horrible looking
business cards because of using a web graphic to print
them.

Fun Stuff:

Need a pick-me-up? Get a dose of inspiration from
http://www.quickinspirations.com/.

Recommended Services:

Routine administrative tasks becoming a hassle? Would you like help? Let Norris Business Solutions handle your administrative headaches and free up your time for more important matters. Visit our site at http://www.norrisbusinesssolutions.com for more information about our virtual assistance services.

Article:

Money Saving Tips
by Dr. Robert Sullivan

Seemingly insignificant items can add up to major savings
for your business. Consider the following and watch your
bottom line improve:

Negotiate everything including services. You can frequently
purchase at a discount by merely asking. Always request a
discount if you pay cash or intend to pay within 5-10 days.

Comparison shop for all your needs. If you have been
purchasing similar goods from the same vendor for a few
months, put your regular order up for bid with the
competition ...it is likely you will do better.

Shop by mail order whenever possible. It is frequently
economical and convenient. Use a credit card for mail
order ...if you have a problem the credit card company
will assist you.

Toll free calling can add up to major telephone savings.
Numerous vendors and suppliers have 800 numbers which may not be widely advertised. Don't purchase an expensive
"800 directory." Either use the toll-free operator
(800 555 1212) or better yet, search using the internet
(http://www.tollfree.att.net/dir800/)

Barter, it works! This is a great way to help your cash
flow. There may be tax consequences so check with your
accountant or CPA.

Monitor telephone usage & supplies. Telephones and supplies are often misused and considerable savings are possible by being diligent.

Monitor energy consumption. Utilize auto-setback thermostats
and automatic light switches. Savings can be dramatic.

Shop for the best telephone service. Rates and services
vary considerably between suppliers. Furthermore, rates
change frequently. Shop around from time to time and
switch if necessary.

Use FAX or E-mail instead of mail. You will save the cost
of postage, paper, envelope, mailing time and get instant
delivery! Send messages in the evenings or weekends for
further reduced telephone rates and save even more. Most FAX machines and e-mail systems provide for delayed sending.

Brought to you by: World Wide Information
Outlet - http://certificate.net/wwio/, your source of
FREEWare Content online.

Robert Sullivan is the author of The Small Business
Start-Up Guide, and United States Government - New
Customer!. He frequently lectures on starting small
businesses and appears on CNBC's "Minding Your
Business" as a small business expert. His books may
be ordered toll-free by calling 1 800 375 8439.
Robert also developed and maintains an extensive
award-winning Internet website,
"The Small Business Advisor," at http://www.isquare.com

Quote: "If you want to increase your success rate, double
your failure rate."
- Thomas Watson, Sr., founder of IBM

The Making Graphics & Web Design Work For You Ezine by Robyn A Harton Creative is an double opt-in ezine. To unsubscribe at any time, go to http://rahcreative.com/unsubscribe.html.

Robyn A Harton Creative Updates

Since the last issue of our ezine we have added a Free (& Inexpensive) Resources Directory to our site at http://robynaharton.com. If you're looking for resources to help you with graphics, websites or business, take a look. If you have a resource, let us know by adding your url.

We have also set up Articles and Tips To Go at our http://rahcreative.com site. You can now have our original articles emailed to you for reference.

Do you have a website related to graphics, website creation, internet or business?
Email us at creative@rahcreative.com and let us know!
We're always looking for additional resource information.

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