Logo Design Tips
Your logo is your first chance at making an
impression and getting customer recognition. When getting
your full logo designed there are a number of things to keep
in mind that will help you be able to make the best impression
so that people will recognize your company.
Simple is better - It can be recognized
in small sizes on a business card or at great distances on
a billboard.
Looks good in black and white
- There are many business uses such as faxes where your logo
will be shown in black and white, so it should look good in
black and white as well as color.
Colors - The more there are, the
more expensive to print. A two or three color logo can be
as effective as a full color one, and can save you thousands
of dollars of printing costs down the road. If you're wed
to the idea of a fancy full color logo, also consider having
a black and white variation done at the same time for faxes
and other print materials.
Consistency - Use of your logo
is as important as designing it. Use it consistently throughout
all communications from your company.
Graphical Logo - This is a graphical
design that stands for your company. It's normally used in
conjunction with the company name. Think Nike's swash symbol.
Text Logo - This is a specifically
planned text rendering of your company name or initials that
is used as a logo. Think SONY.
Combination Logo - This is when
a graphical symbol and text logo are used together. Think
AT&T's circle/globe and their name together.
When you think of big name logos that you see
all the time, you can see that they've used the information
in these tips and it's worked for them. It can work for you
too.
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by Robyn Harton, Owner of Robyn A
Harton Creative
Articles & Tips on Making Graphics
and Web Design Work for You
Copyright ©2002 Robyn
A Harton Creative All Rights Reserved
http://rahcreative.com
You may reprint this article on your website, email, or print
publication with no additional
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as this entire copyright statement and links are included.
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updated 8/11/02
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