Innovative Subject Lines, or Are They?
by Rozey Gean
How many mornings have you logged onto the Web to find
multiple e-mails waiting to be read - which then, are
re-
directed into your trash can? Most of these e-mails,
aren't deserving of your time to even open them, so why
bother?
Truth is, some of the "most boring" subject
lines - may
have adequate information inside the body of the message.
However, since the sender did not take the time to create
an inviting subject line to the recipient, the marketers'
offer isn't read at all.
Junk-Mail seems to be increasing with many "get
rich
scheme" participants. The same participants who do
not
have the first clue on how to get their messages read
by
the recipient. Why? Perhaps, the most common marketing
mistake, is the less-than-enticing, "subject line"
content.
If you feel you have an interesting site or offer, why
not
target your market using an "interesting" message
or
phrase in the Subject line of your e-mail message? A
phrase that requires action or gives invitation to the
recipient to participate.
I receive over 170 pieces of mail per day, with one-third
of them discarded. Let me explain why....
Read the following Subject lines:
Easy Money!!!
Want your biz to EXPLODE?
Send your Webpage to 300 sites, $15.50
Yes, it's true, $1000/day in 4 days
THIS IS DIFFERENT!
Amazing, Now Read This!!
k77h761 (no subject line)
The above 7 messages using their respective subject lines
listed, were not opened! I discarded each one directly
into the trashcan, since none of them were appealing
enough to me, to warrant any review.
Let's Review Each Subject Line Individually.....
#1. Easy Money!!!
This subject line is a dead "ringer" for an
advertisement
regarding "how to make money fast!" I get plenty
of these
messages on a daily basis - and there isn't ONE to date
that gets opened any quicker than the previous mailing.
Although, ALL of them find their way into the trashcan
with lightning speed!
#2. Want your biz to EXPLODE?
Yes, I want my business to explode, but realizing that
takes hard work, and determination to succeed, the #2
subject line did not appeal to me. I hurried when I
trashed this message, as I didn't want it to EXPLODE in
my
incoming box. :)
#3. Send your Webpage to 300 sites, $15.50
Like many online entrepreneurs, I promote my own site,
for
better control on how it gets promoted. I do all my own
submissions to the search engines - and I review all my
positions in each one. I realize there are other services
on the Internet which would charge a minimal fee to do
the
work for me - but, in my opinion, this doesn't guarantee
any better results than I get on my own. Nor, does it
guarantee the service will take my promotions as serious
as I do. Thusly, this subject line was trashed instantly.
#4. Yes, it's true, $1000/day in 4 days
Oh come on....... How often do you hear this phenomenal
money-making experience? If this were absolutely
indisputable, why then are the rest of us wasting our
time
to make peanuts? Yes, this message definitely got the
"golden award" and was not spared the death
of most money-
making schemes. Yes, you guessed it - "Da Trashcan!"
#5. THIS IS DIFFERENT!
No it wasn't! Onto the next...... :)
#6. Amazing, Now Read This!!
Not amazing enough for me to consider it different than
most junk-mail. Onto the next ......
#7. k77h761 (no subject line)
On my second cup of coffee by now - and watching my online
time clock - I am perplexed on how someone can think a
message void of a "subject line" would grab
my attention?
Instead, the sender should be considering the fact that
he/she did not take the time necessary to create an
enticing subject. A subject that would draw my attention
and make me WANT to open the message. Incidentally, about
this time, I am thinking to myself, "why should I
take the
necessary time to view this one?" So I didn't...
IMPORTANT NOTE: Your subject lines are equal to the
headline of any article. If you want your article to be
opened and the content viewed, your "headline"
should
entice the recipient / viewer to a call for action.
Personalized subject lines (those that contain my name)
will be opened much quicker. Even if the personalized
message is message #7, I will open this one first.
Why?
It's just common sense to me - only a previous contact
of
mine, would know my name, and therefore would use it when
contacting me again. Since I focus on building online
relationships, any subject line that has my name in it
warrants a "look see" instantly!
The point I am trying to convey? Simple...The key to
being
successful online starts with building relationships,
not
with unsolicited junk e-mail jargon. So start building
your online relationships with other businesses, and do
it
today!
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Copyright, Rozey Gean, All Rights Reserved
